DealerFlow Case Study

Industry

Automotive Retail

What We Built

Inventory engine, storefront, voice concierge

Status

Live working product

Stack

React · Gemini Vision · NHTSA vPIC

Sterling Motorcars is a demonstration store created by Agentify AI, an independent storefront not affiliated with or authorized by Cadillac or General Motors. Every screen below is the actual product reading one live database.

The Problem

The car sold Saturday. The website is still selling it Wednesday.

Every dealer website tells the same quiet lie. Stale listings kill sales twice: the buyer drives in for a car that is already gone, and the phone agent recommends it anyway. Listings are retyped by hand, so they are wrong by the time they are finished.

The fix is not a faster data-entry clerk. It is one live database that the storefront, the back office, and the phone all read, updated from the lot with a phone camera.

The Solution

What Agentify AI Built

One live database with three faces: a storefront buyers browse, a phone-first CMS the lot crew runs, and a voice concierge that never sells a car twice.

1. The Scan

Gemini Vision reads all 17 characters of the VIN from one photo of the plate. The federal NHTSA decoder fills in year, make, model, trim, engine, and drivetrain. The listing writes itself; nothing is typed.

2. The Storefront

A showroom built on restraint: white canvas, colossal thin type, borderless photography. Every car card is a live database row, so the site can never disagree with the lot.

3. The Loop, Closed

Mark a car sold on the phone and everything already knows: the storefront retires the listing in the same moment, and Grace, the voice concierge grounded in live inventory, stops offering it mid-sentence.

Inside the Product

The Actual Interface

Captured from the live product as it runs today: every screen is the real interface reading one live database.

The whole DealerFlow loop: VIN photo to live listing to sold, one database read by the storefront, the CMS, and Grace — The Whole Loop · Phone to storefront, one flow

VIN photo to live listing to sold: one database that the storefront, the CMS, and Grace all read.

The VIN scan screen: Gemini Vision reads 17 characters off the plate and the federal NHTSA decoder fills every field — The Scan · 0 fields typed by hand

Gemini Vision reads 17 characters off the plate; the federal NHTSA decoder fills every field.

Grace, the voice concierge, answering from live inventory on the DealerFlow storefront — Grace · Voice, grounded in the database

The voice concierge answers from live inventory, so she never offers a car that sold this morning.

The DealerFlow design language: white canvas, colossal thin type, chiaroscuro photography bands — The Design · One art direction, every screen

The essence of class: white canvas, colossal thin type, chiaroscuro bands, light as the only ornament.

The Sterling Motorcars lot page: twelve used Cadillacs, every card a live database row — The Lot · Sterling Motorcars, demonstration store

Twelve used Cadillacs photographed borderless, every card a live database row.

A phone photographing a VIN plate as the listing writes itself

The AI Moment

Photograph the VIN. The listing writes itself.

The whole product lives in one gesture: a phone pointed at a VIN plate. Gemini Vision reads the 17 characters, the federal NHTSA decoder returns the year, trim, engine, and drivetrain, and a finished listing lands on the storefront before the photographer reaches the next car. Nothing is typed, so nothing is wrong, and nothing goes stale.

Characters read from one photo

Fields typed by hand

The Voice Agent

Grace, Under the Hood

Grace runs on three tools that call the same public API the website reads, so she and the storefront can never disagree. Two of them read. One of them writes.

The Data She Reads

Live inventory, filtered by model line, price cap, mileage cap, or year, sorted any direction.
The full record on any car: engine, drivetrain, transmission, colors inside and out, and the feature list.
Live status only: cars marked sold or draft never appear in her answers.
Dealership facts she holds without looking: the address, the hours, and the service line.
From the caller she collects exactly two things: a name and a ten-digit phone number for a test drive. That is the only contact detail she handles.

The Answers She Gives

Availability, price, mileage, year, and specs, always checked against the lot in the moment, never from memory.
Never more than three cars aloud. Four or more matches become a count and a price range, then an offer to narrow.
Prices spoken in full words, with “plus tax, title, and tags” on the first quote of every call.
Mileage rounded to the nearest hundred in speech; phone numbers read back digit by digit in a three-three-four rhythm.
A test drive confirmed as a call-back from the team, never as a held car or a promised time.

The Guardrails

Tool output from the current call is the only truth: no guesses, no embellished prices, no invented cars.
No financing, payments, monthly numbers, trade-in values, holds, deposits, or negotiation. One line, “the team handles that at the lot,” and on she goes.
Never collects, confirms, or reads back an email address under any circumstances.
Asked if she is human, she says cheerfully that she is Sterling’s AI concierge and keeps helping.
Off-topic requests get one polite redirect back to the lot.

The one thing she writes: a test drive request. It lands in the dealer console as a lead marked VOICE, carrying the caller’s name and number. Everything else Grace does is read-only, which is why she can be trusted on an open phone line.

Try It Yourself

Five Questions Grace Gets Right

Grace holds no car facts of her own. She checks the live lot before she answers, so what she says always matches the storefront. Open the site, tap Ask Grace, and put her through these five.

1 The Lot Check Ask: “What Escalades do you have?” She checks the live lot and names both with real prices: the 2022 Premium Luxury at $72,500 and the 2023 ESV Sport Platinum at $89,900, plus tax, title, and tags. 2 The Straight Answer Ask: “What is the least expensive car on the lot?” She sorts the live inventory by price and gives the real floor: a 2017 CTS 2.0T Luxury at $18,500 with about 71,200 miles. 3 The Needle in the Lot Ask: “Do you have a white XT5?” She pulls the XT5s and finds the one in Crystal White Tricoat: a 2023 Premium Luxury at $38,900 with about 24,800 miles. 4 The Deep Cut Ask: “What is the interior like on the 2020 CT6?” She opens the full record: Maple Sugar semi-aniline leather over Jet Black, massaging seats front and rear, and the 34-speaker Bose Panaray system. 5 The Handoff Say: “I want to test drive the 2022 Escalade.” She takes a name and a ten-digit number, and the request lands in the dealer console marked as a voice lead. She promises a call back; she never holds a car and never invents an appointment time.

Open DealerFlow and ask Grace

What she will not do is part of the design: no financing numbers, no holds, no negotiation. The team handles that at the lot, and she says so.

The Film

Sterling Motorcars, the Commercial

Seven cinematic shots, one cut: light sweep, wheel macro, cockpit, cabin, profile, reveal, drone finale.

Poster frame of the Sterling Motorcars commercial: a Cadillac Escalade ESV under a light sweep

Tap to play · produced by Agentify AI for the demonstration store

The Outcomes

What Changed

Cadillacs, One Database

Every car on the demonstration lot is one live row that the storefront, the CMS, and Grace all read.

Photos, One Art Direction

The whole inventory shot under a single visual standard, so the cheapest car looks as considered as the flagship.

Stale Listings, By Design

Sell the car, tap once. The listing retires everywhere in the same moment, including mid-sentence on the phone.

Sell the car, tap once. The site and Grace already know.